Through Noteca we’re discovering some very interesting things about Social Media, especially about Twitter. Our attention has been powerfully drawn to a fact we have obtained about cloned tweets, because almost 36% of tweets relating to Social Media matters are almost identical.

Interestingly, this phenomenon is even more pronounced, if that were possible, in trending topics. Tweets relating to Social Media Marketing, Brand Monitoring or Branding are the preferred targets of the bots and users who fraudulently use the tool.

Consequently the noise level that these kinds of tweets by spammers produce in searches is overwhelming. Such an enormous amount of repetition makes searches lose their effectiveness due to the noise. It’s impossible to follow conversations and the situation becomes unmanageable.

Thanks to Noteca we have detected the problem. In our interface we group identical tweets because they are robotic replicas and provide no value to users, and we only show the tweet from the most influential author. However, there is a small percentage of users who repeat the tweets of others without indicating that it is an RT.