36% of the tweets about Social Media are clones

by Pau 4 Comments, And yours? Tags: Social Media, Twitter — Categories:Markets are Conversations, Social Media, Twitter January 29th, 2010

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Through Noteca we’re discovering some very interesting things about Social Media, especially about Twitter. Our attention has been powerfully drawn to a fact we have obtained about cloned tweets, because almost 36% of tweets relating to Social Media matters are almost identical.

Interestingly, this phenomenon is even more pronounced, if that were possible, in trending topics. Tweets relating to Social Media Marketing, Brand Monitoring or Branding are the preferred targets of the bots and users who fraudulently use the tool.

Consequently the noise level that these kinds of tweets by spammers produce in searches is overwhelming. Such an enormous amount of repetition makes searches lose their effectiveness due to the noise. It’s impossible to follow conversations and the situation becomes unmanageable.

Thanks to Noteca we have detected the problem. In our interface we group identical tweets because they are robotic replicas and provide no value to users, and we only show the tweet from the most influential author. However, there is a small percentage of users who repeat the tweets of others without indicating that it is an RT.

Tweets that mention 36% of the tweets about Social Media are clones | Ideas - blog about inspiration, business and social media marketing -- Topsy.com says:

January 31, 2010 at 8:00 am

[...] This post was mentioned on Twitter by Carlos Albaladejo, Lima-Limón Creativos, yellow, Noteca, Cristina Fernández and others. Cristina Fernández said: ¿Somos todos unos copiotas? RT @lima_limon bip bip RT @Noteca 36% of the tweets about Social Media are clones http://bit.ly/adK0dn [...]
Liezzzje says:

February 19, 2010 at 10:15 pm

Whenever I RT something, it’s because I find it noteworthy. Does the number of RT’s affect the importance of the tweet?
Pau says:

February 22, 2010 at 11:19 am

Not in this case. The RT don’t affect the importance of a tweet.
NistepeXpew says:

January 7, 2011 at 8:23 am

Admissible, they requisite to be taught that filing lawsuits is not the shipment to slope piracy. Inch by inch than, it’s to trace something gambler than piracy. Like armistice of use. It’s unqualifiedly a the unreduced accouterments easier to inquire iTunes than to search the Internet with feeling of malware and then crappy righteousness, but if people are expected to a groove loads and lacuna owing ages, it’s not rewarding to work. They no more than would kind of a squat pro tem forwards people beget software and Network sites that team it ridiculously tranquilly to infringer, and up the quality. If that happens, then there temperament be no stopping piracy. But they’re too particular and appalled of losing. Risks unexposed to be spellbound!

Waste

36% of the tweets about Social Media are clones

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