The great majority of sources that publish information in Social Media can generate a lot of noise which can make finding precise results very difficult when monitoring your brand. Avoiding this noise is easy with Noteca.

To do this we will build keyphrases using quotation marks “-” and the excluding keyphrases. This way, Noteca will only find the results we are interested in as these will be much more precise and we will avoid noise.

Let’s see in an example: We need to know what is being said in Social Media about the new Vodafone campaign for the South African World Cup, which is called Vodafone Passport. As we can see, the expression is two words which on their own would generate a lot of results and if we were to use them without quotation marks it is likely that we would get a lot of results which have nothing to do with the campaign.

“Vodafone Passport”

To avoid confusion and noise in the results, we’ll use quotation marks. This way we will only see mentions in blogs, twitter and facebook which have the two words together.

However, the problem with noise can also often be a question of semantics. What happens with brands with a variety of meanings? How can we follow only the ones that interest us? Building keyphrases with excluding results. With excluding keyphrases we can exclude mentions that don’t interest us because they are not related to our brand. For example, in Orange or Apple we’re not interested in mentions relating to the fruit. We could define a keyphrase like this:

Apple -fruit -food –“New York”
Orange -fruit -food -color

It’s very easy to introduce excluding Keywords: we have to leave a blank space and use the minus sign “-” together with the word/s we don’t want appearing in the mentions.