Brand Monitoring – How to monitor competitors
Brand Monitoring, both of your own brand as well as of your competitor’s brand, is a fundamental task for any company, but it is also very simple thanks to Noteca.
Let’s suppose we have to launch a campaign relating to Movistar in Spain. We want to know what presence the Movistar brand has in our country’s Social Media, but we also want to know about our main competitors’ presence: Vodafone, Orange, Yoigo and Simyo.
With Noteca this is very easy. You simply have to build a keyphrase with the words Movistar España and you will know all there is to know about that brand from blogs, blog comments, twitter and facebook.
To monitor our competitors we would create a room in which we would group the four keyphrases we build to see what is being said about our competitors:
Vodafone Spain
Orange Spain
Yoigo Spain
Simyo Spain
Once the results appear it is easy to check each brand’s position in Social Media thanks to Noteca’s statistics. As well as seeing the mentions that each brand has in Social Media, in Noteca we tell you what influence the blogs, comments, twitter and facebook accounts that talk about our brand and those of our competitors have.
With Noteca you have the functions to monitor blogs, twitter and facebook, conversations, Social CRM, statistical analysis and to spread your message all in one tool.



