We’re going to show you how easy it is to build simple keyphrases in order to monitor your brand through Noteca.

The first thing you need to know is how to monitor your brand on twitter with Noteca without reading your own tweets. For this purpose we have the wonderful excluding keyphrases function.

Imagine we are managing the @Nokia twitter account and we only want to see what is published about our brand on twitter, but we don’t want to monitor what our twitter account says about the brand or what our own tweets say. We only want to know what other people are saying about Nokia in Social Media.

In this case, the keyphrase we would build is:

Nokia -@Nokia

With Noteca it is very easy to find mentions relating to a company, its products or its competitors in blogs, comments, twitter and facebook.