Toyota highly values the things people say about its brand in Social Media and it has taken to listening to its consumers. The objective is none other than to face its clients, to actively participate in conversations and have an influence on its consumers’ opinions.

Toyota has fallen from grace into the depths of hell in a matter of months. From being the world leader in car sales, to living its worst image crisis due to a faulty accelerator in some models of its cars. Toyota has learnt a hard lesson about reputation in a very cruel way. It had taken years for the brand to create an excellent brand image and it’s all gone down the drain in a matter of days.

However, Toyota has been able to draw positive conclusions from this lesson and this says a lot about this great brand. Toyota is conscious of the importance that its reputation has and hasn’t stayed arms crossed when faced with this apparently prejudicial situation. The company has got down to work making a big effort to reverse this situation. Social Media.

This fact has had a very positive effect among Toyota clients, because they have been shown that Toyota listens to them. To err is human, to admit the error is divine. The image of the president of Toyota apologising to its clients sets quite an example of launching a brand facelift campaign.

It’s been interesting to see how Toyota has used a Brand Monitoring tool to track opinions about its brand on Twitter. But it’s been even more surprising to see that the company hasn’t merely stuck to monitoring, but has started to dialogue with consumers on twitter.

But what about blogs? Tools such as Noteca are especially suitable for managing online reputation and allowing fast and efficient reactions to this kind of a situation. With Noteca, Toyota would have been able to monitor mentions about its brand on Twitter, in blogs and comments. Furthermore, it would have been able to see who the most influential authors were in order to be able to optimise its efforts.

Noteca is an application specifically designed for conversing and participating in Social Media; in the channels where the reputation of a brand is built. In addition, you can follow all the conversations you have taken part in, as well as measuring the influence of your brand thanks to the statistics generated and thus compare yourself to other brands.